Hi Adam,

Before we begin.

Most people expect the first step to be talking about the idea. We did. Then, as the idea started to take shape, I realised something was missing.

You.

Before we go any further, I want to make space for your perspective — what keeps bringing you back, what feels clear, what feels less certain, and how you do your best thinking.

There are 10 questions.
Take your time. Come back to one if you want to change it or sit with it a little longer.

I ask only one thing: that your responses feel true to you.

What keeps bringing you back to this idea?

I’ve wanted to do this for years. I keep seeing an opportunity. I can’t stop thinking about it. It solves a problem I care about. I’m still figuring that out.

Tell us more if you’d like.

If this idea became a reality…
what would that mean to you?

When someone sees things differently to you… What’s your first instinct?

I get curious. I explain my thinking. I take time to process it. It depends who’s asking. I’ve never really thought about it.

Tell us more if you’d like.

Which feels closest to where you are today?

I know exactly where I’m heading. I have a direction, but it’s still evolving. I have lots of ideas and don’t know where to begin. I know something needs to change. I’m here to find out.

What feels most certain?

And what feels least certain?

When things don’t go the way you hoped…

What brings the best out of you?

Being challenged. Talking things through. Having time on my own to reflect. Having some structure to guide me. Seeing things visually. Feeling comfortable enough to speak openly. Something else.

Bringing this idea to life might ask something different of you. What do you think that might be?

Choose up to three.

Backing myself. Being more consistent. Challenging my own thinking. Being comfortable not knowing. Being willing to be wrong. Taking ownership. Prioritising what matters. Putting my ideas out there. Something else.

Why those three?

Take money out of the equation.
If you could start tomorrow,
what would stop you?

Choose the one that feels closest.

I wouldn’t know where to start. I don’t have the headspace. I’d worry about getting it wrong. I wouldn’t have the right resources around me. I’d keep thinking about it instead of acting. I’d keep procrastinating. Nothing would stop me. Something else.

What would make it easier to begin?

Thank you for your honesty,
vulnerability and self-reflection.

When we next catch up, we’ll
take some time to reflect
together on what you’ve shared.